Short answer: BHB (beta-hydroxybutyrate) salts are exogenous ketones — the same class of compound the body naturally produces when it shifts toward burning fat for fuel.
Why "exogenous" is a specific, meaningful term
This means the ketones come from outside the body via supplementation rather than being produced internally through diet — a genuine, checkable distinction.
Why three different BHB salt forms are combined
Calcium, magnesium, and sodium BHB in JellyThin's formula — each salt form also contributes its own mineral, adding complementary nutritional roles beyond just the ketone itself.
💡 Worth knowing: supplementing with BHB is intended to support that fat-for-fuel shift and provide steadier energy without relying on sugar or caffeine.